ArkivSAAB Veteranerna
HISTORICAL SAAB: VIPS, No 1, 1969, PAGE 25
ANOTHER FIRST FOR
SAAB: – BUY A NEW CAR AND VISIT EUROPE.
A MOST EXCITING WAY TO BUY YOUR SAAB
AND FLY WITH US TO SWEDEN FOR 15 DAYS.
SAAB SUMMERFLIGHT 1969.
Photo: THE SAAB STAND AT THE SAN FRANCISCO CAR SHOW IN 1969.
SAAB – BUY A NEW CAR AND VISIT EUROPE…. ALL IN
ONE NEAT PACKAGE.
Saabs sales organisation in the USA have
now an attractive offer to potential Saab buyers.
The offer includes buying a new SAAB car, and includes also a visit to
Europe.
The sales campaign known as `SAAB Summer-flight 1969 ´invites customers to
buy a Saab and be flown by chartered plane to Sweden to take delivery of
their car.
Several such trips have been planned for prospective SAAB buyers during
June, July and August with flights leaving from New York, Chicago, San
Francisco and Los Angeles.
The planes are scheduled to land in Stockholm and guest will then get to
travel through Sweden by coach visiting such places as Hedenlunda (some
rally driving by Eric Carlsson is on the agenda), SAAB in Linköping and the
SAAB production facility in Trollhättan. The coach tour ends in Malmö where
customers are finally presented with the keys to their cars.
All cars are delivered free of customs and excise duty according to SAAB´s
European Delivery Program and registered with temporary tourist number
plates which permit the cars to be driven throughout Europe.
The home trip to the USA takes place one week later from Copenhagen in
Denmark where cars are driven onto the SAAB chartered cargo ship bound for
the USA.